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Home Support Corporate News 2020 Shanghai CBE: Insight into packaging trends
2020 Shanghai CBE: Insight into packaging trends
12 Jul 2020

Interesting packaging: exquisite high appearance level with nifty lovely feeling and imitation food packaging by young consumers welcome.


As the 90s and 95s become the mainstream consumer group in the beauty industry, they are more willing to pay for the appearance level of products,

It is no exaggeration to say that packaging has become the first level of cosmetic aesthetic appearance.

Despite the popularity of "cold sex" and simple packaging, the product packaging with exquisite and high appearance level still has an unshakable position.

Each year, the major brands launched the season limit, festival limit, joint money, are in the outer packaging of the effort, a sale is often immediately sold out.

But fancy packaging is not enough. It's the quality of the product.

Interesting packaging can indeed attract consumers, but poor quality will not retain loyal customers in the end.

Creating interesting packaging and quality products is the key.